If you have done any research into SEO practices, you will understand that website speed is pretty significant.
Website or site speed is a rank variable employed by Google, giving websites with faster rates precedent in search results. It’s all part of providing better results to their users as the truth is, people do not need to hang around for slow-loading sites.
The answer is, not complete controller, however you still have options to optimize website speed.
Here Is What you can do:
Get our checklist version here: Things to do to Accelerate your Squarespace website
Website speed: It matters
SEO is important concerning your website becoming found in search results, however, that’s only one reason to prioritize site speed. Think of what you do when you land on a web site that takes too long to load. Or do you give up fast?
Most individuals won’t hang about. This study shows they’ll depart the site if it does not load within 3 seconds. This seems like a brief time, but with improvements in internet speeds over the years, we have been conditioned to expect that things should work quickly. Otherwise, there is guaranteed to be a competing site to test out instead.
So while SEO is an issue, there is another thing that should be a larger concern: user experience. Improving site speed delivers a better user experience and ensures that your site visitors are more likely to stick around a little longer.
Evaluation your Site first
You can test your site rank first.
There are a couple distinct tools available to help and most will also create a report highlighting problem areas. This helps so you’re not left to guess.
Squarespace recommends that you use their built-in tools, or even a tool such as Pingdom to make certain you’re getting accurate results. If you’re using the Google Chrome browser, you can follow those steps:
Click the Network tab.
Refresh the page to display the loading time.
1 tool Squarespace does not recommend is Google’s Pagespeed Insights. They state this is prone to error as it’s intended for programmers who code their websites from scratch and can return false negatives for Squarespace sites that are built on a custom CMS. That means in the event that you use it and enroll an error, that doesn’t necessarily mean there is anything wrong with page rank on your website.
Ways to speed up a Squarespace Site
Listed below are a Couple of areas where you may be able to Decrease load rate of your site and of individual pages:
This is a fundamental that we would anticipate most designers to know, yet large picture files continue to be often the culprit behind slow-loading pages. We know – you’re attempting to hit the ideal balance with picture quality and keep that sharp look onscreen, however you don’t require print quality pictures to achieve this.
Some key things to consider are:
Use JPG over PNG most of this time (some vector images don’t seem so great in JPG).
Maintain the image width low. Squarespace advises that you don’t go beyond 1500 – 2000 pixels in width, but in some cases, you could have the ability to make them smaller.
The Getty stock pictures or free Unsplash images you can download and insert directly via Squarespace are usually big. To make them smaller, you could download them in the page you’ve put them on and use a picture resizing tool to reduce file size.
There are several free picture resizing tools.
A type of”quick win” using Squarespace website speed is to be certain you’re using the SSL option. Why? Because your website will be delivered through the faster HTTP/2 protocol.
You can also look at switching to the HSTS alternative, which has been found to improve security and SEO.
Switching on AMP (Accelerated Mobile Internet Pages) can considerably improve page speed for blog articles, particularly on mobile devices. It is pretty important to remember mobile once you’re looking at page rate because so much browsing activity happens on cellular devices.
When AMP is switched on it is going to deliver quite fast-loading blog pages to mobile users, as long as those have been obtained through a Google search.
AMP works by stripping out”non-essential” programming by a page loading icon and using smart caching to load pages quickly. It is worth reading up on it first as it disables a number of standard Squarespace cubes, such as form blocks and code blocks. Check out the advice on AMP and test it out before choosing to run with it.
There are all sorts of third-party scripts you may be working on a Squarespace site, such as those connected with plugins you decide to add. As a general rule, only add those which are absolutely vital to accomplish the functionality you need on your website – extras may slow you down.
If you have had your site going for some time and you’re not sure what impact third party scripts are having on site rate, it is well worth doing an audit. The site speed tools we mentioned previously can inform you which are slowing your site down.
The other thing we would suggest is being quite discerning in the first area about which third party plugins you let. A general rule is to go for reputable, well-reviewed tools that have a very clear history of regular upgrades by the owner. Plugins that are not kept updated can drag a site down.
DON’T GO TOO FONT-CRAZY!
We know. Some fonts are just so stylish, you need to have them on your website. Web fonts can really produce the look of a website, however the problem is that they can also drag down load speed.
There are a couple of typefaces that are considered “web safe” with nominal effect on website speed, but naturally those are the boring ones, such as Times New Roman or Arial. The majority of people do opt to utilize some type of internet fonts to spice up the appearance of the webpage.
Here are some items to consider:
There is some evidence to indicate that Google Fonts load more quickly than Typekit fonts. (Both of which can be found in Squarespace’s net font library).
Try to stick with just one web font. If you go too”font-crazy,” it is going to slow your site down.
Have you got embedded videos in your own Squarespace website? If so, choosing the custom thumbnail alternative for video embeds can help improve speed.
There are two or three reasons for this: firstly, with no custom thumbnail, Squarespace might have to look up content and load it out of whichever site the video is uploaded also (e.g. YouTube or Vimeo). This happens even when the visitor does not click on the video and may lead to a lag if large files are being loaded.
Secondly, doing with no custom thumbnail leaves you open to third-party cookies being run in your website – yet another speed bump.
ENABLE AJAX LOADING
Squarespace recommends that wherever possible, restricting your pages to below 5mb in size. This ought to keep you near optimal performance speed-wise.
The tips listed above should continue to keep your pages below that 5mb threshold. We’d also add that it is important to prevent too many embeds on one page. These can otherwise invite third-party scripts to operate and may inhibit your speed.